Rick Ong

David Guerrero of BBDO presented on a live webinar tonight about the digital marketing landscape in the Philippines entitled Digital is Now. The webinar was for IMMAP’s Certified Digital Marketer Program. David talked about their experiences and lessons learned. Here are the key takeaways: On digital, you spend more on content than buying media. The [...]

Ad Exchanges: AdECN, Adsdaq, BuySellAds.com Platform for buying and selling ad impressions. It is important to understand who buys the impressions on an exchange platform. It is not merely publishers selling to traditional advertisers. For instance, other exchanges, ad networks, and of course agencies could all be buying traffic. Furthermore, their are Optimal Buying Platforms [...]